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OPERATING EXPENSES DETAIL
Non-Headcount Operating Expenses - 60 Month Projection
Year 1 (FY2026) Year 2 (FY2027) Year 3 (FY2028) Year 4 (FY2029) Year 5 (FY2030)
Expense Category Unit   Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Jul-26 Aug-26 Sep-26 Oct-26 Nov-26 Dec-26 Jan-27 Feb-27 Mar-27 Apr-27 May-27 Jun-27 Jul-27 Aug-27 Sep-27 Oct-27 Nov-27 Dec-27 Jan-28 Feb-28 Mar-28 Apr-28 May-28 Jun-28 Jul-28 Aug-28 Sep-28 Oct-28 Nov-28 Dec-28 Jan-29 Feb-29 Mar-29 Apr-29 May-29 Jun-29 Jul-29 Aug-29 Sep-29 Oct-29 Nov-29 Dec-29 Jan-30 Feb-30 Mar-30 Apr-30 May-30 Jun-30 Jul-30 Aug-30 Sep-30 Oct-30 Nov-30 Dec-30
SALES & MARKETING EXPENSES                                                                                                                                
Marketing & Advertising $   $3,881 $4,156 $4,440 $4,751 $5,087 $5,444 $5,822 $6,236 $6,671 $7,136 $7,633 $8,161 $10,150 $10,552 $10,980 $11,414 $11,868 $12,343 $12,838 $13,349 $13,886 $14,443 $15,026 $15,630 $17,608 $17,957 $18,315 $18,685 $19,064 $19,443 $19,833 $20,223 $20,623 $21,033 $21,453 $21,874 $23,468 $23,706 $23,948 $24,186 $24,428 $24,666 $24,903 $25,156 $25,418 $25,681 $25,938 $26,200 $23,982 $24,103 $24,223 $24,353 $24,469 $24,599 $24,719 $24,849 $24,965 $25,094 $25,215 $25,345    
Customer Acquisition (New Buyers x CAC) $   $17,500 $2,625 $2,800 $3,010 $3,220 $3,430 $3,675 $3,955 $4,200 $4,515 $4,830 $5,145 $3,150 $3,270 $3,420 $3,540 $3,690 $3,840 $3,990 $4,140 $4,320 $4,500 $4,680 $4,860 $2,950 $3,000 $3,075 $3,125 $3,200 $3,250 $3,325 $3,375 $3,450 $3,525 $3,600 $3,650 $2,354 $2,376 $2,398 $2,420 $2,442 $2,464 $2,486 $2,508 $2,552 $2,574 $2,596 $2,618 $1,920 $1,940 $1,940 $1,960 $1,960 $1,980 $1,980 $2,000 $2,000 $2,020 $2,020 $2,040    
Total S&M Non-Payroll $   $21,381 $6,781 $7,240 $7,761 $8,307 $8,874 $9,497 $10,191 $10,871 $11,651 $12,463 $13,306 $13,300 $13,822 $14,400 $14,954 $15,558 $16,183 $16,828 $17,489 $18,206 $18,943 $19,706 $20,490 $20,558 $20,957 $21,390 $21,810 $22,264 $22,693 $23,158 $23,598 $24,073 $24,558 $25,053 $25,524 $25,822 $26,082 $26,346 $26,606 $26,870 $27,130 $27,389 $27,664 $27,970 $28,255 $28,534 $28,818 $25,902 $26,043 $26,163 $26,313 $26,429 $26,579 $26,699 $26,849 $26,965 $27,114 $27,235 $27,385    
R&D / PRODUCT EXPENSES                                                                                                                                
R&D Non-Payroll (% of Revenue) $   $2,588 $2,770 $2,960 $3,167 $3,391 $3,629 $3,881 $4,157 $4,447 $4,758 $5,089 $5,441 $6,344 $6,595 $6,863 $7,134 $7,418 $7,714 $8,024 $8,343 $8,678 $9,027 $9,391 $9,769 $10,062 $10,261 $10,466 $10,677 $10,894 $11,111 $11,333 $11,556 $11,784 $12,019 $12,259 $12,499 $14,081 $14,223 $14,369 $14,511 $14,657 $14,800 $14,942 $15,094 $15,251 $15,408 $15,563 $15,720 $14,389 $14,462 $14,534 $14,612 $14,681 $14,759 $14,832 $14,909 $14,979 $15,057 $15,129 $15,207    
G&A / OVERHEAD EXPENSES                                                                                                                                
G&A Non-Payroll (% of Revenue) $   $1,294 $1,385 $1,480 $1,584 $1,696 $1,815 $1,941 $2,079 $2,224 $2,379 $2,544 $2,720 $3,045 $3,166 $3,294 $3,424 $3,560 $3,703 $3,851 $4,005 $4,166 $4,333 $4,508 $4,689 $5,031 $5,130 $5,233 $5,338 $5,447 $5,555 $5,667 $5,778 $5,892 $6,009 $6,130 $6,250 $7,040 $7,112 $7,184 $7,256 $7,328 $7,400 $7,471 $7,547 $7,625 $7,704 $7,781 $7,860 $7,674 $7,713 $7,751 $7,793 $7,830 $7,872 $7,910 $7,952 $7,989 $8,030 $8,069 $8,110    
Office / Rent $   $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000    
Software / Tools $   $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000    
Insurance / Legal / Professional $   $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000    
Total G&A Non-Payroll $   $11,294 $11,385 $11,480 $11,584 $11,696 $11,815 $11,941 $12,079 $12,224 $12,379 $12,544 $12,720 $19,545 $19,666 $19,794 $19,924 $20,060 $20,203 $20,351 $20,505 $20,666 $20,833 $21,008 $21,189 $33,031 $33,130 $33,233 $33,338 $33,447 $33,555 $33,667 $33,778 $33,892 $34,009 $34,130 $34,250 $51,540 $51,612 $51,684 $51,756 $51,828 $51,900 $51,971 $52,047 $52,125 $52,204 $52,281 $52,360 $67,674 $67,713 $67,751 $67,793 $67,830 $67,872 $67,910 $67,952 $67,989 $68,030 $68,069 $68,110    
TOTALS                                                                                                                                
Total Non-Payroll OpEx $   $35,263 $20,936 $21,680 $22,511 $23,394 $24,318 $25,319 $26,427 $27,541 $28,788 $30,096 $31,467 $39,188 $40,083 $41,057 $42,012 $43,036 $44,100 $45,203 $46,337 $47,550 $48,802 $50,105 $51,447 $63,650 $64,348 $65,089 $65,825 $66,605 $67,359 $68,158 $68,932 $69,749 $70,586 $71,442 $72,273 $91,443 $91,917 $92,399 $92,873 $93,356 $93,829 $94,303 $94,804 $95,347 $95,867 $96,378 $96,899 $107,965 $108,217 $108,449 $108,717 $108,941 $109,209 $109,441 $109,709 $109,933 $110,201 $110,433 $110,702    
Total Payroll (from Headcount Plan) $   $109,896 $109,896 $109,896 $124,479 $124,479 $124,479 $157,813 $157,813 $157,813 $182,292 $182,292 $182,292 $243,750 $243,750 $243,750 $284,375 $284,375 $284,375 $353,708 $353,708 $353,708 $404,625 $404,625 $404,625 $513,197 $513,197 $513,197 $581,923 $581,923 $581,923 $669,803 $669,803 $669,803 $738,530 $738,530 $738,530 $901,649 $901,649 $901,649 $984,256 $984,256 $984,256 $1,124,278 $1,124,278 $1,124,278 $1,234,421 $1,234,421 $1,234,421 $1,439,779 $1,439,779 $1,439,779 $1,542,751 $1,542,751 $1,542,751 $1,678,016 $1,678,016 $1,678,016 $1,798,048 $1,798,048 $1,798,048    
Total Operating Expenses $   $145,158 $130,832 $131,576 $146,990 $147,873 $148,797 $183,131 $184,239 $185,354 $211,079 $212,388 $213,759 $282,938 $283,833 $284,807 $326,387 $327,411 $328,475 $398,912 $400,045 $401,258 $453,427 $454,730 $456,072 $576,847 $577,544 $578,286 $647,748 $648,528 $649,283 $737,961 $738,735 $739,553 $809,116 $809,972 $810,803 $993,092 $993,565 $994,048 $1,077,129 $1,077,612 $1,078,085 $1,218,581 $1,219,082 $1,219,625 $1,330,288 $1,330,799 $1,331,320 $1,547,744 $1,547,996 $1,548,228 $1,651,468 $1,651,692 $1,651,960 $1,787,457 $1,787,725 $1,787,949 $1,908,250 $1,908,481 $1,908,750    
OpEx as % of Net Revenue %   1683.0% 1416.8% 1333.5% 1392.4% 1308.1% 1229.9% 1415.5% 1329.5% 1250.4% 1331.0% 1252.1% 1178.7% 1115.1% 1075.9% 1037.5% 1143.8% 1103.5% 1064.5% 1242.9% 1198.7% 1155.9% 1255.8% 1210.5% 1167.2% 1146.6% 1125.7% 1105.1% 1213.4% 1190.6% 1168.8% 1302.3% 1278.5% 1255.1% 1346.4% 1321.4% 1297.3% 1269.5% 1257.4% 1245.3% 1336.1% 1323.4% 1311.2% 1468.0% 1453.8% 1439.5% 1554.0% 1539.2% 1524.4% 1613.5% 1605.6% 1597.9% 1695.4% 1687.5% 1678.9% 1807.8% 1798.6% 1790.5% 1901.1% 1892.2% 1882.8%    
NOTES
- Green = cross-sheet references to Revenue Buildup & Assumptions. All driven by input assumptions.
- Source: Sample data. Replace inputs in Assumptions sheet.