| ← Back to Cover | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| OPERATING EXPENSES DETAIL | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Non-Headcount Operating Expenses - 60 Month Projection | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Year 1 (FY2026) | Year 2 (FY2027) | Year 3 (FY2028) | Year 4 (FY2029) | Year 5 (FY2030) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Expense Category | Unit | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Jul-26 | Aug-26 | Sep-26 | Oct-26 | Nov-26 | Dec-26 | Jan-27 | Feb-27 | Mar-27 | Apr-27 | May-27 | Jun-27 | Jul-27 | Aug-27 | Sep-27 | Oct-27 | Nov-27 | Dec-27 | Jan-28 | Feb-28 | Mar-28 | Apr-28 | May-28 | Jun-28 | Jul-28 | Aug-28 | Sep-28 | Oct-28 | Nov-28 | Dec-28 | Jan-29 | Feb-29 | Mar-29 | Apr-29 | May-29 | Jun-29 | Jul-29 | Aug-29 | Sep-29 | Oct-29 | Nov-29 | Dec-29 | Jan-30 | Feb-30 | Mar-30 | Apr-30 | May-30 | Jun-30 | Jul-30 | Aug-30 | Sep-30 | Oct-30 | Nov-30 | Dec-30 | ||||
| SALES & MARKETING EXPENSES | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Marketing & Advertising | $ | $3,881 | $4,156 | $4,440 | $4,751 | $5,087 | $5,444 | $5,822 | $6,236 | $6,671 | $7,136 | $7,633 | $8,161 | $10,150 | $10,552 | $10,980 | $11,414 | $11,868 | $12,343 | $12,838 | $13,349 | $13,886 | $14,443 | $15,026 | $15,630 | $17,608 | $17,957 | $18,315 | $18,685 | $19,064 | $19,443 | $19,833 | $20,223 | $20,623 | $21,033 | $21,453 | $21,874 | $23,468 | $23,706 | $23,948 | $24,186 | $24,428 | $24,666 | $24,903 | $25,156 | $25,418 | $25,681 | $25,938 | $26,200 | $23,982 | $24,103 | $24,223 | $24,353 | $24,469 | $24,599 | $24,719 | $24,849 | $24,965 | $25,094 | $25,215 | $25,345 | ||||
| Customer Acquisition (New Buyers x CAC) | $ | $17,500 | $2,625 | $2,800 | $3,010 | $3,220 | $3,430 | $3,675 | $3,955 | $4,200 | $4,515 | $4,830 | $5,145 | $3,150 | $3,270 | $3,420 | $3,540 | $3,690 | $3,840 | $3,990 | $4,140 | $4,320 | $4,500 | $4,680 | $4,860 | $2,950 | $3,000 | $3,075 | $3,125 | $3,200 | $3,250 | $3,325 | $3,375 | $3,450 | $3,525 | $3,600 | $3,650 | $2,354 | $2,376 | $2,398 | $2,420 | $2,442 | $2,464 | $2,486 | $2,508 | $2,552 | $2,574 | $2,596 | $2,618 | $1,920 | $1,940 | $1,940 | $1,960 | $1,960 | $1,980 | $1,980 | $2,000 | $2,000 | $2,020 | $2,020 | $2,040 | ||||
| Total S&M Non-Payroll | $ | $21,381 | $6,781 | $7,240 | $7,761 | $8,307 | $8,874 | $9,497 | $10,191 | $10,871 | $11,651 | $12,463 | $13,306 | $13,300 | $13,822 | $14,400 | $14,954 | $15,558 | $16,183 | $16,828 | $17,489 | $18,206 | $18,943 | $19,706 | $20,490 | $20,558 | $20,957 | $21,390 | $21,810 | $22,264 | $22,693 | $23,158 | $23,598 | $24,073 | $24,558 | $25,053 | $25,524 | $25,822 | $26,082 | $26,346 | $26,606 | $26,870 | $27,130 | $27,389 | $27,664 | $27,970 | $28,255 | $28,534 | $28,818 | $25,902 | $26,043 | $26,163 | $26,313 | $26,429 | $26,579 | $26,699 | $26,849 | $26,965 | $27,114 | $27,235 | $27,385 | ||||
| R&D / PRODUCT EXPENSES | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| R&D Non-Payroll (% of Revenue) | $ | $2,588 | $2,770 | $2,960 | $3,167 | $3,391 | $3,629 | $3,881 | $4,157 | $4,447 | $4,758 | $5,089 | $5,441 | $6,344 | $6,595 | $6,863 | $7,134 | $7,418 | $7,714 | $8,024 | $8,343 | $8,678 | $9,027 | $9,391 | $9,769 | $10,062 | $10,261 | $10,466 | $10,677 | $10,894 | $11,111 | $11,333 | $11,556 | $11,784 | $12,019 | $12,259 | $12,499 | $14,081 | $14,223 | $14,369 | $14,511 | $14,657 | $14,800 | $14,942 | $15,094 | $15,251 | $15,408 | $15,563 | $15,720 | $14,389 | $14,462 | $14,534 | $14,612 | $14,681 | $14,759 | $14,832 | $14,909 | $14,979 | $15,057 | $15,129 | $15,207 | ||||
| G&A / OVERHEAD EXPENSES | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| G&A Non-Payroll (% of Revenue) | $ | $1,294 | $1,385 | $1,480 | $1,584 | $1,696 | $1,815 | $1,941 | $2,079 | $2,224 | $2,379 | $2,544 | $2,720 | $3,045 | $3,166 | $3,294 | $3,424 | $3,560 | $3,703 | $3,851 | $4,005 | $4,166 | $4,333 | $4,508 | $4,689 | $5,031 | $5,130 | $5,233 | $5,338 | $5,447 | $5,555 | $5,667 | $5,778 | $5,892 | $6,009 | $6,130 | $6,250 | $7,040 | $7,112 | $7,184 | $7,256 | $7,328 | $7,400 | $7,471 | $7,547 | $7,625 | $7,704 | $7,781 | $7,860 | $7,674 | $7,713 | $7,751 | $7,793 | $7,830 | $7,872 | $7,910 | $7,952 | $7,989 | $8,030 | $8,069 | $8,110 | ||||
| Office / Rent | $ | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | $35,000 | ||||
| Software / Tools | $ | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $8,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $12,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | ||||
| Insurance / Legal / Professional | $ | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $7,500 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | ||||
| Total G&A Non-Payroll | $ | $11,294 | $11,385 | $11,480 | $11,584 | $11,696 | $11,815 | $11,941 | $12,079 | $12,224 | $12,379 | $12,544 | $12,720 | $19,545 | $19,666 | $19,794 | $19,924 | $20,060 | $20,203 | $20,351 | $20,505 | $20,666 | $20,833 | $21,008 | $21,189 | $33,031 | $33,130 | $33,233 | $33,338 | $33,447 | $33,555 | $33,667 | $33,778 | $33,892 | $34,009 | $34,130 | $34,250 | $51,540 | $51,612 | $51,684 | $51,756 | $51,828 | $51,900 | $51,971 | $52,047 | $52,125 | $52,204 | $52,281 | $52,360 | $67,674 | $67,713 | $67,751 | $67,793 | $67,830 | $67,872 | $67,910 | $67,952 | $67,989 | $68,030 | $68,069 | $68,110 | ||||
| TOTALS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Total Non-Payroll OpEx | $ | $35,263 | $20,936 | $21,680 | $22,511 | $23,394 | $24,318 | $25,319 | $26,427 | $27,541 | $28,788 | $30,096 | $31,467 | $39,188 | $40,083 | $41,057 | $42,012 | $43,036 | $44,100 | $45,203 | $46,337 | $47,550 | $48,802 | $50,105 | $51,447 | $63,650 | $64,348 | $65,089 | $65,825 | $66,605 | $67,359 | $68,158 | $68,932 | $69,749 | $70,586 | $71,442 | $72,273 | $91,443 | $91,917 | $92,399 | $92,873 | $93,356 | $93,829 | $94,303 | $94,804 | $95,347 | $95,867 | $96,378 | $96,899 | $107,965 | $108,217 | $108,449 | $108,717 | $108,941 | $109,209 | $109,441 | $109,709 | $109,933 | $110,201 | $110,433 | $110,702 | ||||
| Total Payroll (from Headcount Plan) | $ | $109,896 | $109,896 | $109,896 | $124,479 | $124,479 | $124,479 | $157,813 | $157,813 | $157,813 | $182,292 | $182,292 | $182,292 | $243,750 | $243,750 | $243,750 | $284,375 | $284,375 | $284,375 | $353,708 | $353,708 | $353,708 | $404,625 | $404,625 | $404,625 | $513,197 | $513,197 | $513,197 | $581,923 | $581,923 | $581,923 | $669,803 | $669,803 | $669,803 | $738,530 | $738,530 | $738,530 | $901,649 | $901,649 | $901,649 | $984,256 | $984,256 | $984,256 | $1,124,278 | $1,124,278 | $1,124,278 | $1,234,421 | $1,234,421 | $1,234,421 | $1,439,779 | $1,439,779 | $1,439,779 | $1,542,751 | $1,542,751 | $1,542,751 | $1,678,016 | $1,678,016 | $1,678,016 | $1,798,048 | $1,798,048 | $1,798,048 | ||||
| Total Operating Expenses | $ | $145,158 | $130,832 | $131,576 | $146,990 | $147,873 | $148,797 | $183,131 | $184,239 | $185,354 | $211,079 | $212,388 | $213,759 | $282,938 | $283,833 | $284,807 | $326,387 | $327,411 | $328,475 | $398,912 | $400,045 | $401,258 | $453,427 | $454,730 | $456,072 | $576,847 | $577,544 | $578,286 | $647,748 | $648,528 | $649,283 | $737,961 | $738,735 | $739,553 | $809,116 | $809,972 | $810,803 | $993,092 | $993,565 | $994,048 | $1,077,129 | $1,077,612 | $1,078,085 | $1,218,581 | $1,219,082 | $1,219,625 | $1,330,288 | $1,330,799 | $1,331,320 | $1,547,744 | $1,547,996 | $1,548,228 | $1,651,468 | $1,651,692 | $1,651,960 | $1,787,457 | $1,787,725 | $1,787,949 | $1,908,250 | $1,908,481 | $1,908,750 | ||||
| OpEx as % of Net Revenue | % | 1683.0% | 1416.8% | 1333.5% | 1392.4% | 1308.1% | 1229.9% | 1415.5% | 1329.5% | 1250.4% | 1331.0% | 1252.1% | 1178.7% | 1115.1% | 1075.9% | 1037.5% | 1143.8% | 1103.5% | 1064.5% | 1242.9% | 1198.7% | 1155.9% | 1255.8% | 1210.5% | 1167.2% | 1146.6% | 1125.7% | 1105.1% | 1213.4% | 1190.6% | 1168.8% | 1302.3% | 1278.5% | 1255.1% | 1346.4% | 1321.4% | 1297.3% | 1269.5% | 1257.4% | 1245.3% | 1336.1% | 1323.4% | 1311.2% | 1468.0% | 1453.8% | 1439.5% | 1554.0% | 1539.2% | 1524.4% | 1613.5% | 1605.6% | 1597.9% | 1695.4% | 1687.5% | 1678.9% | 1807.8% | 1798.6% | 1790.5% | 1901.1% | 1892.2% | 1882.8% | ||||
| NOTES | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| - Green = cross-sheet references to Revenue Buildup & Assumptions. All driven by input assumptions. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| - Source: Sample data. Replace inputs in Assumptions sheet. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||